Africa's First Preventive Health Intelligence Platform

Know
before
the event.

VitaLogic detects cardiovascular deterioration patterns 72 hours before they become hospitalisation events — giving clinicians, insurers, and patients time to act. Not react.

71%
30-day retention
72h
Early detection window
87%
Medication adherence
The Challenge

South Africa is treating
disease after it happens.
We change that.

Cardiovascular disease claims lives not in hospital — but in the years of silent deterioration before diagnosis. By the time a patient reaches a cardiologist, preventable damage has already been done.

The current healthcare model is reactive by design. VitaLogic is built on a different premise: if you can see the pattern forming, you can stop the outcome. Not with better treatment — with better intelligence.

R29B
Estimated annual cost of avoidable cardiovascular hospitalisation in South Africa
1 in 6
South Africans will die of cardiovascular disease — higher than many emerging markets globally
23%
Average 30-day retention on existing digital health platforms. VitaLogic achieves 71%
The Platform

Six modules.
One living picture
of health.

Each module monitors a critical domain of health. The platform's intelligence layer reads all six simultaneously — generating interventions no single data point could produce. The whole is vastly more powerful than the sum of its parts.

01

Cardiovascular
Monitoring

Continuous biometric capture via wearable integration. Heart rate, HRV, blood pressure, SpO₂ — converging into a real-time cardiovascular age score unique to every patient.

Core clinical
02

Movement &
Physical Activity

Clinically calibrated exercise protocols that adapt to a patient's biometric state in real time. Not a step counter — a personalised cardiovascular rehabilitation programme.

Adaptive
03

Nutrition
Intelligence

Context-aware dietary guidance informed by current biometric readings. Elevated blood pressure triggers an immediate sodium protocol — without requiring a clinical appointment.

Cross-domain
04

Mental
Wellness

Validated daily check-in protocols capture stress, mood, and energy state. Elevated stress automatically adjusts movement intensity across the platform — the modules respond to each other.

Behavioural
05

Medication
Adherence

Intelligent reminders with WhatsApp fallback. Missed medication combined with elevated biometrics triggers a simultaneous dual alert to patient, next of kin, and referring cardiologist.

Clinical safety
06

Clinician
Dashboard

Real-time patient cohort monitoring for cardiologists. Deterioration flags appear before the patient calls the emergency line. Designed with cardiologists for cardiologists.

Series A
Intelligence
Engine
Cardiovascular
Movement
Nutrition
Medication
Mental
Clinical
The Intelligence Layer

Where data becomes
clinical foresight.

Every health platform collects data. VitaLogic acts on it. Our proprietary cross-domain intelligence layer evaluates each patient's complete biometric and behavioural state across all six modules simultaneously — generating interventions that no single measurement could ever produce.

The platform doesn't wait for a patient to deteriorate before responding. It detects the forming pattern and intervenes. The gap between detection and event is where lives are saved — and where hospitalisation costs are avoided.

Predict
Real-time cross-domain risk pattern detection
Intervene
Automated, personalised response across modules
Prove
180-day longitudinal clinical outcome evidence
Clinical & Commercial Outcomes

Numbers that matter to
every stakeholder.

71%
30-day patient retention — versus the 23% industry average for digital health platforms. Sustained engagement is what makes clinical outcomes possible.
VitaLogic pilot data
87%
Average medication adherence among enrolled patients — above the 80% clinical threshold associated with meaningful cardiovascular outcome improvement.
Pilot cohort
72h
Average lead time between detection of a deterioration signal and a potential re-admission event — giving clinicians time to intervene before hospitalisation.
Algorithm design target
R29B
Estimated annual cost of avoidable cardiovascular hospitalisation in South Africa. A 1% readmission reduction represents hundreds of millions in insurer savings.
Industry estimate
Who We Serve

Built for every stakeholder
in the health value chain.

Your cardiovascular age — revealed
Know your true heart age within 15 minutes of your first wearable sync. A number that makes the invisible visible — and motivates real change.
Guidance that adapts to your body, right now
Your nutrition guidance changes when your blood pressure is elevated. Your exercise intensity adjusts when your stress is high. The platform responds to you — not to a generic protocol.
Your cardiologist stays informed
If your monitoring data suggests deterioration, your doctor receives an alert before you feel it. The safety net that continues long after hospital discharge.
WhatsApp-first design
No smartphone required. VitaLogic reaches you on WhatsApp — meeting patients where they already are, across every income level.
Patient dashboard — live view
Cardiovascular age64 yrs
Biological age52 yrs
Medication adherence (30d)87%
Wellness streak23 days
Active alertBP elevated — action sent
Clinician notifiedYes — 09:14
R
Reduce readmission costs at scale
Post-cardiac 30-day readmission is one of the largest avoidable cost items in medical aid claims. VitaLogic targets this directly through early detection and adherence support.
%
Evidence-based premium differentiation
Adherent, monitored patients represent measurably lower actuarial risk. VitaLogic provides the 180-day longitudinal outcome data to underpin actuarially credible premium adjustments.
Population health data — anonymised
Aggregate, de-identified population health data from enrolled members — valuable for risk stratification modelling and pharmaceutical research partnerships.
Insurer outcomes model
Pilot cohort size500 post-cardiac
Adherence rate (cohort)87%
Readmission reduction target15 – 25%
Per-member monthly feeR299 – R499
180-day clinical paperIncluded
Data to insurerAggregate only — POPIA
Workforce health, measurably improved
Preventive engagement translates into fewer sick days, lower absenteeism, and a workforce performing at a higher baseline — before chronic disease becomes a productivity crisis.
ESG and duty of care — evidenced
Employee health as a measurable ESG metric. VitaLogic provides the aggregate cohort data that supports board-level reporting on workforce wellbeing and corporate care obligations.
Zero individual health data to employer
Employers see population-level trends only — never individual employee health records. POPIA compliant by design, not by retrofit.
Employer view — aggregate only
Enrolled employees700
Daily engagement rate62%
High-risk cohort flag14% of workforce
Avg wellness streak11 days
Individual data sharedNone — POPIA
Your full patient cohort — in one view
All your post-cardiac patients, visible in real time. Deterioration flags surface before the patient calls your rooms. You see it first.
Clinical outcome data for publication
180-day longitudinal outcomes across your referral cohort — adherence trajectories, readmission events, cardiovascular age changes — formatted for peer-reviewed journal submission.
CPD-accredited participation
HPCSA CPD points for participating cardiologists. A clinical tool that advances your practice and your academic output simultaneously.
Clinician dashboard — live cohort
Active patients14
Cohort avg adherence87%
Deterioration flags today2 — action required
30-day cohort retention71%
Paper submission status180-day data — Month 6
The Founding Team

The right people,
with the right
networks already built.

CP
Chrisna Pietersen
Founder & Chief Executive Officer
30 years South African pharmaceutical and medical commercial leadership
Registered Nurse (RN) with direct clinical foundation
MBA — bridging clinical rigour with commercial strategy
Direct relationships with medical aid CIOs, insurer heads, and hospital group procurement — built over three decades
The commercial network that took competitors years to build — already exists
SU
Sven Uhlig
Chief Product Officer
Product leadership at iKhokha — one of South Africa's most successful fintech platform companies
Expert in consumer engagement mechanics, health app UX, and habit-forming product design
Understands why ordinary people open an app every day — and keep coming back
Bridges the gap between clinical rigour and the consumer product experience that drives retention
CTO — Technology Leadership

We are finalising our technology leadership appointment. Our CTO brings enterprise healthcare infrastructure experience at scale in South Africa, with deep expertise in clinical data systems, wearable integration, and POPIA-compliant real-time processing pipelines. Details to be confirmed shortly.

Live Traction
700+
Users in live pilot
Health Window / Empact platform
5
Champion cardiologists
Post-cardiac referral channel active
2
Corporate employer clients
Via Health Window integration
R45M
Pre-seed raise
Conversations open now
NHI & Market Opportunity

South Africa's
once-in-a-generation
preventive health moment.

The National Health Insurance rollout creates an unprecedented demand signal for preventive health infrastructure at national scale. The question is not whether South Africa will invest in keeping 58 million people healthier — it is who will provide the intelligence layer that makes it possible.

VitaLogic was designed for this moment. Our clinical evidence pipeline, insurer integration model, and WhatsApp-first LMIC delivery architecture position us as infrastructure — not an app.

58M
South Africans under NHI
R1.3T
Projected NHI annual fund
40+
Discovery Vitality global markets — our benchmark exit
2028
Target NHI pilot conversations
Investor Information

We are raising
R45M at pre-seed.

We are looking for partners who understand that the largest health opportunity on this continent has never been treating disease. It has been preventing it. Capital opens the door — the right partner accelerates what happens once we're inside.

R45M
Pre-seed raise target
Pre-money valuationR55M
Post-money valuationR100M
Series A triggerMonth 18
Series A targetR150M – R250M
Investor typesDFI · Impact · Strategic
Allocation of capital
Platform build
40%
Insurer pilots
25%
Clinical validation
20%
Team & operations
15%
SERIES A TRIGGER: 3 insurer contracts · 10,000 clinical users · 180-day peer-reviewed paper submitted · Target Month 18
Exit Pathways
Strategic M&A
Discovery / Vitality
Acquisition of clinical AI capability and cardiologist network by South Africa's dominant integrated health insurer
Strategic M&A
Global Pharma
AstraZeneca, Roche, Novartis — acquiring an African clinical outcome dataset and cardiovascular prevention distribution channel
Government
NHI Infrastructure
Preventive health intelligence as a national health system asset — serving 58 million South Africans at NHI scale
Public Market
JSE Listing
Series C public offering on the Johannesburg Stock Exchange following pan-African regional expansion
Get in Touch

Let's build
Africa's healthiest future
together.

Whether you are an investor, a cardiologist, a medical aid, or a corporate employer — we want to hear from you.

Axxell Medical (Pty) Ltd · Johannesburg, South Africa · POPIA Compliant
© 2026 Axxell Medical (Pty) Ltd trading as VitaLogic. All rights reserved. Africa's preventive health intelligence platform